Named Right doesn't generate name ideas — it delivers names that pass the tests most founders don't know exist, with the .com secured before you fall in love. Three decades of pricing, vetting, and selling premium names, now working for yours.
// awaiting input — every name has a score.
// most founders never check theirs.
Instant heuristic, six surface factors only. The real evaluation scores nine weighted factors — including trademark knockout & domain acquisition cost. Run the real one →
You'll pay it in ad spend explaining who you are.
In customers who can't spell it, can't say it, or can't find it.
In the trademark dispute that arrives eighteen months after launch.
In the .com you couldn't get — so you settled for a hyphen, a misspelling, or a .biz, and handed your traffic to whoever owns the real thing.
Lost traffic, wasted ad dollars, legal exposure — invisible on day one, expensive by day five hundred.
Start with the evaluation, or go straight to a full engagement. Every tier ends the same way: a name you can own, protect, and grow.
A written verdict on your name in 5 business days, scored across nine weighted factors. If it's wrong, you'll know exactly why — and what to do about it.
Discovery session, then 15–25 candidates — every one pre-screened for .com availability or acquisition cost, and run through a trademark knockout before you ever see it. No falling in love with a name you can't own.
Most agencies hand you a name and leave you to negotiate alone against owners who do this for a living. We've spent decades on the other side of that table. We know how owners price, when they're anchoring high, and what a name is actually worth.
Four stages, in this order, every time. The order is the point — vetting happens before you see a single candidate, not after you've committed to one.
Every engagement starts with what the name must do — the market, the customer, the ambition. A great name for a law firm is a terrible name for an energy drink.
No candidate reaches your shortlist unless the .com is available or acquirable at a sane price, and it survives a trademark knockout search.
Radio test. Spelling test. Bar test — can you say it in a loud room? International gut-check. We try to break every finalist before you commit.
The name isn't yours until the domain is. We handle registration or acquisition so the day you choose is the day you own.
Since 1994 we've registered, developed, appraised, and sold premium domain names. We didn't sell often — we sold right. When our names moved, they moved at top dollar, because we knew exactly what made each one valuable and held out until a buyer did too.
A small, hand-picked set from our portfolio — each one already screened the way we'd screen it for a client.
The brandable travel name you've been waiting for — memorable, ownable, category-defining.
Luxury tours, handpicked destinations, unforgettable experiences. Passes the radio test clean.
Your ticket to luxury wine tourism in the heart of Napa Valley.
The ideal name for a memorable experience business in Napa Valley.
A powerful, memorable name for luxury, fashion, or lifestyle brands.
Calm, clarity, enlightenment — an inspiring name with room to grow.
That's exactly when it's worth it. Liking your name and being able to own, protect, and grow it are different things. The evaluation either confirms you're on solid ground — useful before you spend on branding — or catches a problem while it's still cheap to fix.
No. We do one thing: names. We're happy to refer designers once you're named right.
Rush delivery (48 hours) is available for an additional $150.
No — it's a knockout search that catches obvious conflicts before you invest in a name. For final clearance you'll want a trademark attorney, and a name that survives our screen makes that conversation shorter and cheaper.
Thirty minutes, free, no pitch theater. You tell us about the business; we tell you honestly whether a full engagement makes sense or whether an evaluation — or nothing — is the smarter spend.
Tell us the name and where to send the verdict. We'll reply within one business day with payment details and your intake questionnaire.
Your request is in. Watch your inbox — the intake questionnaire is on its way.